Danila Sigal, a corporate executive who had a long tenure at Procter & Gamble, Consumer & Market Knowledge (CMK), across various high rank positions (CMK Director, Global Duracell; CMK Director, Latin America Region), is a mix of left-brain analytical thinking with right-brain visionary & creative abilities, currently blending all this experience as producer, songwriter, video content creator and ambassador for music, health, and beauty related fields.
Most of her career was centered in understanding low-income markets worldwide and translating that knowledge into winning strategies. She played a fundamental role in carving the Latin America corporate vision & roadmap to get the Region back into a growth trend, co-leading multi-functional teams for two strategic pillars (Low Income Consumers & Superior Branding). In Duracell, her focus was bringing the P&G “consumer is boss” culture to further enhance that acquired brand’s global understanding. As a retiree, Danila is now member of the Global P&G Alumni Network; and was invited as speaker in the TEDx Geneva event hosted by P&G under the theme: “Reality Check” (YouTube video with over 70,000 views).
She is considered an inspirational & charismatic leader, with special talent in accomplishing results via building high-performance organizations, in favor of consumer well-being. She has a multi-cultural background, speaks several languages, concerned with humanitarian causes, especially cancer research behind her own diagnosis, walking an incredible ordeal of metastatic recurrences, surgeries, radiation, and chemotherapy, colloquially narrated in her memoir “MY FOUR SEASONS”. Today, still in the battle, Danila stands up firm with a contagious positive attitude, which she uses to impulse others in facing difficulties by giving more attention to fulfilling aspects of life and encouraging patients to take a proactive role in their own healing. In recognition to her work and resilience, was selected by the Susan Komen Foundation as one of its “Faces of Warriors” Honoree.
Further, Danila is also a sensitive songwriter, motivated by her father, a classical prodigy of his time, to use her passion for music as another vehicle to express her life-lessons as she battles cancer. Executive producer and mastermind creator of a one-of-a-kind catalogue of inspirational multi-genre songs of her authorship (music & lyrics), brought to life via a team of Grammy winner/nominee musicians, which coupled with her yearly unique artistic photographic BC Awareness Campaigns (“Tócate”, “Attitude”, “Gratitude”, “Stand Up”, “Piensa en Grande”, “Mi Tren”), Danila has transformed an experience which could be considered as “difficult” into a catharsis from which emerges not only her own reflections, but also the possibility of sharing them with others.
Although Danila prefers to stay “backstage” and focus on composition, she occasionally sings her own songs, or leverages the vocal versatility of world-class artists from Berklee College of Music like Evan, Jess, Filip, Lynn, or Latin talents like Sara Chesneau, Diamari Quilarque, reggaetón revelation Tito Gomez, and of course, her nephew Johnny Sigal (renowned for his role as Jesus in Andrew Lloyd Webber’s musical Jesus Christ Superstar). Her repertoire has hit all worldwide music digital platforms (reaching to date over 500,000 singles’ streaming), with her story featured in over 100 combined TV shows (CNN, Telemundo, Univision, etc.), Radio programs & Press articles, across key Hispanic markets, especially Miami and Puerto Rico (“Tu Llegada” positioned in the Top 15 Billboard charts).
Most of these releases count with several music videos, behind-the-scenes footage, and motivational content, that can be enjoyed in YouTube (with over 1 Million compound views), produced by her company Sigal Productions or via the renowned Emmy Award winner Octopustudio Los Angeles & Miami.
Danila is a registered songwriter in SESAC Latina, and Voting Member of LARAS (Latin Academy of Recording Arts & Sciences / Latin Grammy), as well as Winner Honorable Mention 2014 in the International Songwriting Competition (selected Top 16 in the Latin Category, among over 18,000 contestants); Semi-Finalist 2015 (song “Vive Hoy”) and Semi-Finalist 2016 (song “Tu Llegada Balada”).
With all this profound sentiment from which surfaces a gift to simply help bring the best in each of us, we welcome you to Danila Sigal’s Web page.